With our new social campaign ‘Equality Built to Last’, we aim to draw attention to the issues of combating discrimination and stereotypes in the construction industry.
The year 2024 has been declared by us as the Year of Equality and bears the slogan ‘Equality Built To Last’. Our training and communication activities will oscillate around the fight against discrimination on many dimensions. We are talking about no disparities in the treatment of employees and fair opportunities regardless of gender, age or length of service. As part of our ‘Equality Built to Last’ campaign, we are preparing a range of initiatives for our employees, such as a lecture by a linguist Maciej Makselon on the use of feminatives, training on building a woman’s personal brand in business, as well as on diversity, inclusivity and combating stereotypes. Most of these activities are aimed at all our employees and not at selected groups. By doing so, we want to reinforce the awareness that the campaign themes apply to each and every one of us. In order for change to really take effect, it needs to reach out not only to the groups directly affected, but to the whole community – says Monika Balewska, HR Director at Eiffage in Poland.
Although the construction industry is still stereotypically identified with physical work for men, our company is combating this myth: not only with this year’s campaign, but also by its own example. Gender parity is maintained at Eiffage – 47% of employees are women. They also make up 50% of the management of both companies (Eiffage Polska Budownictwo and Eiffage Immobilier Polska). In addition, Eiffage is a truly intergenerational employer – the average age of employees is 42 and 28% of employees are under 35. It is this broad understanding of equality that has become the value that will be the theme of our campaign this year.